You’ll be scored based on the following key areas:

Knowledge

How well you understand what it takes to sell in new markets like the Middle East.

Readiness

How prepared your business is to expand beyond your current market.

Feasibility

Identify if your business model will work in the Middle East.

How it works

This scorecard was designed to be easy, yet effective in identifying areas of improvement with your marketing activites.

Answer 18 yes/no questions

These questions help us to identify your key strengths and weaknesses for more accurate results.

Receive your results

Once you have finished, your answers are then pumped through an algorithm to produce your final score.

Action steps

Based on your score we will provide practical next steps for you to take to improve.